CASE STUDY: INSTITUT FRANÇAIS
Ask:
Client invited Karmabank to help connect their mission with the local community in Kensington & Chelsea, in particular refugees, and marginalised and vulnerable local residents on low income. The partnership has evolved over several years, from offering free cinema tickets and spaces for community events, to co-designing special events. In 2024, we co-hosted a series of special events following the screenings of films on the theme of women fighting gender discrimination in sports, including the documentaries “Offside”, and “Copa 71.”
For:
The Institut Français, the cultural mission partner for the French Embassy in the UK
Locations:
Institut Français salon, and the Ciné Lumière
Design:
Karmabank designed two events to reflect the principle themes in the films. For OFFSIDE, we focused on Iranian female gender equality; for COPA 71, we focused on wider sports equality in the UK affecting women, girls and marginalised persons, and the overall beneficial effect of sports on mental health in our community – a critical issue following the twin impacts of COVID and the cost of living crisis.
OFFSIDE:
– a drawing workshop to offer attendees an opportunity to respond to the themes, facilitated by Iranian artist Fatima Vahabi, one of Karmabank’s RAW gallery collective of female refugee artists.
- a live performance by Ziba Karbassi, the Iranian Poet and a former director of PEN International Relations and chair of Exiled Writers Ink.
- Live music performance by a Saudi teenage asylum seeker, and refugee from forced marriage and LGBTi discrimination.
- The programme was presented by Ayuna Berbidaeva, para triathlete, para contemporary dancer, and Sports & Performance Ambassador for Karmabank.
COPA 71:
- A panel discussion following the film which included players from QPR’s women’s team, the London FA, Amnesty international’s Football Welcomes Project, and Najma Arefi, the refugee Afghan female footballer evacuated from Kabul in 2021.
- Space in the lobby for local mental health organisations from the NHS and Minds United FC to raise awareness of their services.
Impact:
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